About

Keegan Hollrith

Originally from Wisconsin, I have developed an ethos around exploring the natural world and protecting its experiences.

Growing up, I gardened, fished, and hunted until I experienced dynamic family changes. Then attended multiple high schools around the midwest and found fulfillment through service work trips, student organizations, and sports such as soccer, swimming, and snowboarding.

After high school, I attended The University of Wisconsin Green Bay. Managed a full-time degree program, part-time work, and presidential roles in the school's fraternity and ski club.

While studying in Green Bay, I spent free time bow hunting, kayaking, and snowboarding. These activities brought me balance and eventually led him to split-boarding. I then began traveling to Michigan's Upper Peninsula to ride their 250+ inches of annual snowfall and, in turn, developed a love of open spaces.

My experience managing work, school, and play guided me to become a student of outdoor humanities at the University of Alaska Southeast. As a full-time student, I worked for the University, contributing to student communities and assisting the school's social media presence. His time in Juneau was an intense year of learning characteristics needed to succeed in work and outdoor environments.

Since then, I have represented industry leaders, completed ultra-marathons, and embarked on winter expeditions.

Early in my career, I developed professional skills growing SMB brands in Canada, Australia, New Zealand, and the United States markets. My work involved generating paid partnerships, optimizing ad campaigns, and expanding the company's climate group.

That experience opened new opportunities where I began working as a publicist and managing a wellness studio. Fast forward a year and I was presented the chance to lead trips for world renowned travel company, Backroads. Now, I sell them too.

Professional Resume

  • BACKROADS | BERKELEY, CALIFORNIA

    GUEST SERVICES

    12/24 - present

    Manage bookings and coordinate logistics for global land and sea based adventure trips. Advise on complex travel arrangements including flights, taxis, and hotel room assignments. Collaborate effectively with travel advisors, managing 20-30 calls daily. Generated over $950,826 in booking reservations since start of job.

    TRIP LEADER

    5/24 - present

    Lead detailed itineraries and innovate travel tours across varied landscapes and cultures. Operate autonomously, guiding groups of 9-20 adults on 6-day trips. Balance a $10,000 spending account, and make food purchases for up to 20 people addressing dietary and allergy needs. Maintain relationships with vendors and guests to ensure a 5-star guest experience. Facilitate conversations at group dinners and deliver presentations on local topics through public speaking.

    ALPHASENSE EXPERTS | HOUSTON, TEXAS - REMOTE

    AD HOC PINTEREST CONSULTANT

    3/24 - 11/24

    Advising on Pinterest attribution, analytics, and platform fit in the media landscape. Core focus on advertisements and the use of AI to enhance user experience.

    PURE SWEAT STUDIOS | PARK CITY, UTAH

    SALES ASSOCIATE

    11/23 - 11/24

    Providing exceptional client service, and education on infrared sauna and float therapy. Key duties include promoting wellness packages, maintaining equipment and studio cleanliness, and handling administrative tasks with MindBody software. Sold over $6k in retail sales as a part time employee, and generated 5-star Google reviews.

    MINDFUL AGENCY | VANCOUVER, BC - REMOTE CONTRACT

    PUBLICIST

    11/23 - 1/25

    Sell press strategies, podcast tours, and SEO services to influencers, founders, and companies.
    Strong in networking, client advising, and media monitoring. Created effective communication strategies to improve brand perception and engagement. Secured 2 contracts with 14 publications to boost media coverage and visibility. Generated 100+ new leads from in-person marketing events and conferences.

    CAREER BREAK | UNITED STATES

    SABBATICAL

    6/23 -11/23

    Developed career skills and accomplished multiple ultra marathons in Idaho, Wyoming, and Utah.

    PINTEREST SMB | OGDEN, UTAH

    AGENCY ACCOUNT MANAGER, UNITED STATES

    2/23 - 6/23

    Responsible for managing 26 high-priority accounts across 13 agencies, successfully reaching 145% of the $1.075 million goal target. Collaborated with major agencies under the Big 6 and developed annual media strategies, conducted quarterly business reviews, handled RFPs, and executed account optimizations to increase conversion rates & brand awareness.

    ACCOUNT MANAGER, CANADA

    7/22 - 2/23

    Held accountable for advertisers with daily spend ranging from $500 to $10,000. Optimized advertisement performance campaigns, oversaw budget utilization, and leveraged data for up-sells resulting in a substantial 60% surge in day-over-day advertiser spend. Used tools such as Tableau, Outreach, and Salesforce to accomplish 133% of a $1.75 million quarterly target during the third & fourth quarters of 2022. Awarded MVP 6 months in a row.

    PARTNER MANAGER, UNITED STATES

    3/20 - 6/22

    Surpassed quarterly revenue targets by up to 175% and achieved a year-over-year growth in sales targets. Forged strategic partnership activations, generated leads, managed a sales pipeline, and developed advertisement strategies for American brands in various verticals. Attained a position in the company's top 10 rankings 2 years in a row.

    PARTNER MANAGER, AUSTRALIA NEW ZEALAND

    5/19 - 3/20

    Effectively managed over 200 accounts while preparing for the official opening of the Sydney, Australia office. Guided and supported more than 4 new team members in developing their consultative skills and understanding of Pinterest dynamics. Surpassed the first-quarter sales target by 135% during tenure with business development, account activations, and advertising revenue. Developed brand strategies in retail, e- commerce, CPG, and publisher verticals.

    POWDER MOUNTAIN | EDEN, UTAH

    VOLUNTEER SNOWBOARD PATROL

    2020-2021

    WFR only volunteer snowboard patroller at Powder Mountain ski area. Focus on customer service, on hill medical attention, clear radio communication, and having the patrol eye.

    EXCLUSIVE EXCURSIONS | PARK CITY, UTAH

    SNOWSHOE GUIDE

    2019-2021

    Safely guided snowshoeing excursions for 6-10 individuals across Park City Mountains, equipped with sleds for downhill journeys. Managed client transport to and from the mountain, overseeing gear arrangements, and upkeep. Provided gear demos and engaged in delightful conversations during meals and various Park City eco-tourism activities.

    PLATE AND GLASS CATERING | OGDEN, UTAH

    SIDE COOK

    2019-2021

    Responsible for preparing and cooking a variety of side dishes, adhering to recipes and presentation standards. Collaborate with the kitchen team, ensure timely service, and maintain cleanliness in workspaces. Additionally, contribute to inventory management, uphold safety regulations, and play a key role in delivering a satisfying in-home dining experience.

    UNIVERSITY OF ALASKA SOUTHEAST | JUNEAU, ALASKA

    RECRUITMENT AND RETENTION OFFICIER

    2018-2019

    Amplified engagement and attendance at campus events through collaboration with student government and faculty, curating positive experiences catered to student needs all while operating within prescribed budgetary constraints. Acted as a liaison & entertainer for guests of the university and grew event presence by 30% through in-person tabling, grassroots marketing, & online surveys.

    STUDENT SOCIAL MEDIA ASSISTANT

    2018 -2019

    Fostered a partnership with university marketing teams, leveraging creativity and expertise to craft content across social media platforms, significantly enhancing brand visibility and effectively advocating for the university's mission and vision. Generated organic text & image content for Facebook, Instagram, and Twitter.

    VANS, A VF COMPANY | APPLETON, WISCONSIN

    E-COMMERCE REPRESENTATIVE

    05/18 - 09/18

    Managed customer website inquiries, addressing product details, orders, and loyalty rewards. Assisted in product selection, promptly resolved queries, and employed empathetic communication for effective issue resolution. Conducted new team member training, enhancing product knowledge. Engaged customers via diverse channels—live chat, email, and calls—while navigating WCS and Bold 360 systems seamlessly.

    COMPANY MAGAZINE INTERN | GREEN BAY, WISCONSIN

    INTERN

    2017 SUMMER

    AMERICAN FAMILY INSURANCE | SAUKVILLE, WISCONSIN

    PROPERTY AND CAUSALITY SALES AGENT

    2016 SUMMER

    Provided direct client support by addressing payment inquiries and policy-related questions as a - Licensed Sales Agent. Conducted proactive outbound sales efforts, including a high volume of cold calls, averaging over 40 calls per day. Successfully secured comprehensive auto and ATV coverage for clients, achieving summer sales targets.

    ZUMIEZ | GREEN BAY, WISCONSIN

    RETAIL SALES ASSOCIATE

    2015-2017 - Part time

    Achieved the highest sales volume among all Snow and Skate Sales Representatives, consistently exceeding targets. Proactively engaged with new customers, continually refining sales techniques to drive sales growth. Successfully adapted to the management styles of three different store managers during my tenure.

    TILLMAN PROPERTIES | GRAFTON, WISCONSIN

    LANSCAPE AND MAINTAINCE WORKER

    2013-2015

    SENDIK’S GROCERY | GRAFTON, WISCONSIN

    BAG BOY

    2012

  • UNIVERSITY OF ALASKA SOUTHEAST | JUNEAU, ALASKA

    OUTDOOR STUDIES, OUTDOOR STUDIES AND LEADERSHIP

    2018 - 2019

    Cumulative GPA : 3.7

    The Outdoor Skills and Leadership certificate is an intensive humanities program offering students an opportunity to better understand their relation to the natural world and develop skills that are essential to success as an individual and as a team.

    UNIVERSITY OF WISCONSIN GREEN BAY | GREEN BAY, WISCONSIN

    BBA, BUSINESS ADMINISTRATION, MARKETING EMPHASIS

    2014 - 2018

    Cumlative GPA: 3.3

    4 year active brother Alpha Zeta Phi Fraternity.

    • President (2017 - 2018)

    • Inductor (2016 - 2017)

    4 year active member UWGB Ski Club

    • President (2017 - 2018)

    • Sentinel (2016 -2017)

    DOMINICAN HIGH SCHOOL

    Graduating Class of 2014

  • WILDERNESS/REMOTE LOCATION FIRST AID

    WILDERNESS MEDICAL ASSOCIATES INTERNATIONAL

    2019 - 2022

    2022- 2025

    AVALANCHE RECREATION LEVEL 1

    AMERICAN INSTITUTE FOR AVALANCHE RESEARCH AND EDUCATION

    2019

    AVALANCHE RECREATION LEVEL 2

    AMERICAN INSTITUTE FOR AVALANCHE RESEARCH AND EDUCATION

    2021

    SKI MOUNTAINEERING COURSE

    SAWTOOTH MOUNTIAN GUDIES

    ADVANCED MOUNTAINEERING

    ALASKA MOUNTAINEERING SCHOOL